While some fans are shaking their heads over the blatant product placements in Britney Spears’ video for ‘Hold It Against Me,’ the singer isn’t sweating her critics. In fact, she’s laughing all the way to the bank.
TMZ reports that the pop superstar raked in a cool half a million dollars for prominently featuring a number of brands in the video, including Make Up Forever cosmetics, Sony, dating site Plenty of Fish and her own fragrance, Radiance.
Spears has heard from her fair share of detractors in the industry over the video, including Katy Perry, who tweeted about the obvious product placements, “do it w/style & grace…Not so in ur face like some. U hv to get creative w/it. Some artists don’t care tho, & u can tell.”
Check out our list of product shots and where they appear after the jump.
0:39 – Britney is handed a bottle of perfume, which she sprays on herself, followed by a close-up shot of Radiance logo
0:47 – Make Up Forever eyeshadow appears in shot, followed by a shot in which Britney applies the eyeshadow
1:27 – First shot of Plenty of Fish screen
1:30 – Britney clicks on Plenty of Fish logo
1:32 – Britney clicks on Plenty of Fish logo again
1:34 – Shot of Sony logo
1:35 – Plenty of Fish logo appears prominently in shot
1:36 – Shot of Plenty of Fish profile page
2:40 – Close shot of Sony logo
2:41 – Shot of Britney performing on Sony TV
Despite the hefty price tag, sponsors whose products were promoted in the video only received a few seconds of air time, with some companies receiving only one product shot (in conjunction, of course, with Spears’ implied endorsement of the product).
One group that isn’t complaining is Spears’ advertisers, who are already reaping the benefits of their investment.
Plenty of Fish has already reported a 20 percent increase in traffic to their site since Spears debuted her video last week.